Barneys New York Launches Holiday 2016: Love Peace Joy Project
Barneys New York, the luxury specialty retailer, announces the launch of its 2016 holiday: Love Peace Joy Project. In the world's current climate of chaos and divisiveness, Barneys New York brings back the ever-needed presence of Love, Peace, and Joy at a time when it is most necessary. Celebrated artists partnered with the retailer to create inventive interpretations of Love, Peace, and Joy, themes that continue to bring people together, especially during the holidays. The artists, who represent a wide range of styles and ideals, include visual and performance artist Nick Cave, contemporary artist Rob Pruitt, artist collective Studio Job, mixed media artist Ebony G. Patterson, and Trey Parker and Matt Stone of Comedy Central's South Park. In addition to embracing the joyful holiday season at its Madison Avenue flagship, Barneys New York also brings its famed sense of wit and surprise to holiday window culture downtown for the first time in nearly two decades at the new downtown flagship in Chelsea. To further spread Love, Peace, and Joy, the retailer's newly launched Barneys New York Foundation is debuting the #LovePeaceJoyProject, a crowdsourced social campaign to encourage audiences to share in the seasonal festivities while supporting charitable causes.
Evocative of the positive spirit found in Love, Peace, and Joy, each artist interprets these themes in a unique and compelling manner. The windows encompass the core aesthetic of each respective artist as the base, but then add another level of innovation that is unique to the Barneys New York partnership, entertaining the viewers with a dynamic viewpoint on Love, Peace, and Joy. Products from Studio Job and Nick Cave will also be available starting November 17th, with items ranging from custom lollipops for $18, to silk scarves for $240, and a bronzed stamp mirror for $5,595. This marks the fourth year that Christie® has collaborated on the Barneys New York holiday window displays, helping to actualize the creative concepts and bring the windows to life with advanced visual technology. Christie is a global visual and audio technologies company that is a leader in providing the world's most advanced projectors, complete system displays, and cinema audio solutions.
In celebration of the newly launched Barneys New York Foundation, the #LovePeaceJoyProject promotes the spirit of charitable giving for the holiday season by harnessing the power of the social media community. Kicked off by Amy Schumer and Russell Westbrook on November 16th, the #LovePeaceJoyProject encourages audiences to share a photo of themselves forming a heart with their thumbs and forefingers to represent Love, making a Peace sign, or jumping for Joy. With each post, the Barneys New York Foundation is pleased to raise awareness and provide a $5.00 donation for Schumer and Westbrook's charities. Amy Schumer and stylist Leesa Evan's STYLEFUND is aimed at the cultivation of personal well-being by guiding women on how to find their individual style silhouette to create true confidence. The Russell Westbrook Why Not? Foundation inspires the lives of children, empowering them to ask "Why Not?" and teaching them to never give up.
The joyous holiday sentiment will be carried into select Barneys New York flagship stores with THE LOVE MACHINE, a digital vending machine, activated by a $20 donation split between STYLEFUND and the Russell Westbrook Why Not? Foundation that dispenses a holiday surprise such as a mystery gift card or Love Peace Joy themed playing cards, pins, and patches. The #LovePeaceJoyProject will continue throughout the holiday season until January 3rd, 2017.
"I'm so excited to be part of the #LovePeaceJoyProject campaign," said Schumer. "This incredible support from Barneys helps STYLEFUND reframe fashion to use clothing as a tool for well-being so every woman can dress with confidence daily."
"I have a longstanding relationship with Barneys New York, but am especially honored to now be working with them on this important initiative," said Westbrook. "I am optimistic that the #LovePeaceJoyProject will help my Why Not? Foundation achieves even greater success in empowering children and helping them to reach their greatest potential."
To further celebrate the Love Peace Joy Project, Barneys New York will feature dedicated editorial content on its successful life and style editorial site, TheWindow.Barneys.com, including exclusive interviews with artists, behind-the-scenes videos detailing the making of the window displays, as well as other content highlighting this holiday project.
Photo Courtesy of Barneys