Introducing essie gel couture nail polish, a revolutionary, new long-wear line

From the house of essie, comes gel couture, an extravagantly sophisticated collection that gives the look of gel nails, no lamp or curing needed. essie gel couture harnesses an easy-to-follow 2-step system and features 42 brand new nail polish colors, along with a proprietary topcoat. Designed with the haute vision of couture melded with innovation and technology, the wide range of shade options allow you to create elegant, nude nails, a bright or deep hued mani or anything in between.

essie gel couture
  • Delivering luxury to your fingertips, gel couture provides up to 14-days of no chip wear, exquisite shine and the chic look of professional, gel nails. The seamless 2-step system is easy to apply and perfect for both at-home and salon use. Easy to remove as well, essie gel couture can be taken off just like regular polish, no soaking needed.

step 1: choose one of the 42 beautiful gel couture nail polish shades – from nude nails to bold, deep hues there's something for everyone – these pure color pigments lay down rich, streak-free color. Repeat with a second coat.
step 2: finish with essie's high gloss top coat. This quick-drying top coat helps to protect color and magnifies shine for a glossy mani that creates the illusion of gel nails.
With the launch of gel couture, comes a stunning, new bottle design that's inspired by a twirling dressing on the runway and joining the family of essie classics (not to worry essie's iconic shades and original bottle are here to stay). A patent-pending swirl stem brush with a tapered cut ensures precise color application for the best long-wear at home manicure.

Crafted to perfection and fashioned to give the staying power of gel nails, gel couture offers a rare 'glimpse' into the world of quality craftsmanship and artistry. The 42 lust-worthy nail polish shade options are broken into four categories:

  • atelier – neutrals; from lustrous pearls to creamy silks, atelier offers an array of options ideal for pulling off the nude nails trend
  • first look – pastels; an alluring palette of ultra-feminine color, first look showcases creamy hues perfect for a soft, chic mani
  • fashion show – brights; from a red-hot crimson to an acid chartreuse, turn heads with the vivid, boundary-pushing shades of the fashion show after party – deeps; a mysterious range of dark, jewel-toned shades, after party shows off everything from a dramatic deep plum to an edgy blood red

essie's  gel couture nail polish and top coat retail at $11.50 per bottle and are available here,  fine salons, and beauty destinations nationwide. To find out more, visit here